Introduction Micro, Small, and Medium Enterprises (MSMEs) are increasingly challenged by rising operational costs due to factors like inflation, supply chain disruptions, and economic uncertainties. To remain competitive and sustainable, MSMEs need effective strategies to manage these financial pressures. This webinar aims to equip MSMEs with practical insights and tools to navigate the challenges of rising costs. Featuring experts from financial institutions and Business Development Service (BDS) providers, the session will cover finance strategies and business optimization techniques to help MSMEs mitigate risks, improve cash flow, and enhance operational efficiency. Objectives • Understand the Impact of Rising Costs: Provide insights into how rising costs affect MSMEs and the broader economic landscape. • Equip with Financial Strategies: Offer practical cash management and budgeting strategies to improve liquidity. • Enhance Business Optimization: Share techniques to reduce operational costs and improve efficiency. • Introduce Risk Management Practices: Present strategies to identify and mitigate financial risks. • Connect with Experts: Facilitate networking opportunities with finance and business optimization professionals.