The objective of the Sales and Customer Service Program is to equip you with practical, customer-centric skills that enable you to manage interactions from the first point of contact through to post-service feedback and relationship building. It emphasizes the critical role of customer engagement in driving satisfaction, retention, and business growth. Throughout the program, you'll explore the psychology behind customer behavior, master communication techniques that build trust and loyalty, and apply sales strategies that align customer needs with organizational goals. By integrating customer care and experience with effective sales fundamentals, the program prepares you to navigate real-world challenges, resolve customer concerns with empathy, and deliver consistently excellent service that sets your brand apart. Please scroll down and see more details about this program that also include an outline with sessions break down. Click on "Share More Details" below for us to share more details on monthly class schedules and dates, available discounts, group corporate trainings and much more.


KSh18750 

More Details


Program Overview

Sales and customer service are the lifeblood of every thriving organization. The Sales and Customer Service Training Program is designed to equip participants with practical tools, proven strategies, and confidence to drive revenue growth, enhance customer loyalty, and deliver exceptional service experiences. This comprehensive course blends core selling techniques with customer-focused service strategies, creating a strong foundation for participants to thrive in today’s competitive business landscape. With a unique emphasis on communication, relationship building, and technology-enabled service delivery, this program empowers sales professionals, customer service agents, and business leaders to maximize customer engagement, increase sales conversion rates, and build long-term client satisfaction.

Target Audience

This program is ideal for:

  • Sales representatives and customer service agents seeking to refine skills and improve performance

  • Sales managers and team leaders who want to empower their teams with modern tools and techniques

  • Retail, hospitality, and front-line staff aiming to enhance customer satisfaction and loyalty

  • Entrepreneurs and business owners looking to strengthen client relationships and boost revenue

  • Marketing and business development professionals seeking alignment between outreach and customer experience

  • Anyone aspiring to enter sales, client support, or customer-facing careers

Expected Targeted Outcomes

By the end of the program, participants will be able to:

  • Master the complete sales process—from lead generation to closing the deal

  • Apply modern communication skills to build rapport, actively listen, and tailor messaging to diverse customers

  • Understand customer behavior and psychology, aligning product solutions to specific needs

  • Effectively address customer inquiries, handle objections, and resolve complaints with professionalism and empathy

  • Implement techniques like upselling, cross-selling, and consultative selling to drive revenue

  • Leverage technology tools and CRM systems for improved sales tracking and customer service delivery

  • Measure key performance indicators (KPIs) in sales and customer service for continuous improvement

  • Develop customer retention strategies that lead to repeat business and brand advocacy

  • Practice ethical, high-integrity approaches to selling and client interaction

Key Core Areas To Be Covered

This program offers practical, results-driven training through the following key learning modules:

  1. Introduction to Sales and Customer Service

    • Define roles and importance in business growth and customer retention

  2. Sales Fundamentals & Pipeline Development

    • Learn how to build a pipeline, set targets, generate leads, and understand conversion metrics

  3. Effective Communication Skills

    • Master verbal, non-verbal, and listening techniques to connect with different customer personalities

  4. Understanding Customer Needs & Behavior

    • Explore customer psychology, questioning strategies, and matching product benefits to needs

  5. Sales Techniques & Strategies

    • Apply consultative and solution-based selling, overcome objections, and close effectively

  6. Customer Service Excellence

    • Develop principles for delivering exceptional service throughout the customer journey

  7. Building Strong Customer Relationships

    • Cultivate trust, personalize engagement, and implement loyalty programs

  8. Technology in Sales and Service Delivery

    • Use CRM platforms, chatbots, email marketing, and social media for smarter engagement

  9. Performance Measurement and Feedback

    • Track sales KPIs, customer satisfaction, and response metrics to improve outcomes

  10. Professional Growth and Role Playing

    • Practice live scenarios, handle complaints, and build resilience through interactive exercises

> Delivering exceptional customer value starts with mastering the human, strategic, and technological aspects of sales and service. This program ensures you're prepared to exceed expectations, grow client relationships, and fuel sustainable business success.


Training Program Outline: https://drive.google.com/file/d/1WKXOSET6rihGU-cPUpMxRMEZn-zf0ik8/view?usp=drive_link


TAKE ACTION: Want to know more about the program, inquire or book for the next upcoming classes? Click on "Share More Details" above and we will revert Immediately!