The objective of the Advanced Digital Marketing program is to equip you with hands-on practical skills in application of tools and techniques in navigating and value creation over online digital platforms. The skills will enable you plan and grow markets online, develop digital content, analyze digital market data, and generate reports at advanced levels.
Areas To Be Covered:
1. Understanding the nature of digital marketing and its building blocks.
2. Strategizing and developing graphics design, content and policies in marketing.
3. Using tools and techniques for; creating website presence, website content creation, and website promotion.
4. Using SEO words, understanding social media campaigns, and updating of posts.
5. Utilizing social media management services, Influencers, and referrals.
6. Applying online advertising techniques and email marketing tools.
7. Managing email campaigns, and using mobile applications for advertising.
8. Understanding and using of website analytics and social media insights.
9. Using email marketing analytics and online advertising analytics for reporting.
Duration and Mode of Training:
• Training Duration: 54 Hours / 8 Weeks.
• Mode of Training: Online or Physical.